Private client reputation strategy

Discreet online reputation management for principals and their advisers.

We protect, repair and maintain what Google and AI assistants say about you, your family and your clients — quietly, and for the long term.

20+ years
Combined experience
Global
Clients and advisers worldwide
Page 1
Google & AI answers
Live result monitor google.com  ·  client name
Authored profile — owned domain
#1
Tier-1 press feature
#2
Adverse coverage, 2019 — now p.4
↓ 3 pages
Sentiment of page one 92% favourable
“

As our trusted ally, we entrust Reputation Citadel’s end-to-end reputation management expertise to deliver discreet, strategically tailored solutions for high-net-worth clients — seamlessly aligning with our litigation practice.

Partner — leading international law firm
How an engagement runs

One method: repair, control, maintain.

Every mandate follows the same four steps, powered by our proprietary data analysis tool — which maps what is showing up, and why, before a single asset is built.

You always know what is happening, when, and what it costs.

01
Week one

Confidential audit

We map every asset ranking for your name across Google and the AI assistants, and the mechanism keeping each one there.

02
Week two

Strategy & scope

A written plan with named targets, sequencing, realistic timelines and fixed fees — agreed before any work begins.

03
Months one to six — repair & control

Execution

Damaging material is displaced by proactive campaigns, while page one is populated with owned, accurate assets that carry the narrative you intend.

Content, press, technical SEO and profile work run in parallel against the plan.

04
Ongoing — maintain

Monitor & hold

Owned profiles, Wikipedia, sitelinks, knowledge panels and news mentions are held in position, with monthly reporting on rankings, sentiment and AI answers.

Anonymised mandate

Page one, before and after.

Family office principal  ·  7-month engagement
Before4 adverse results on p.1
Litigation write-up, trade press
Forum thread, 2018
Aggregator profile, inaccurate
No owned asset ranking
After0 adverse results on p.1
Owned biography, primary domain
Tier-1 profile feature
Foundation & board listings
Verified knowledge panel
AI reputation management

The first answer people read is no longer a search result.

ChatGPT, Gemini and Copilot summarise you in a paragraph. We audit what they say, trace the sources they draw on, and correct the record at source so the summary changes.

See how AI audits work
AI assistant answer — monitored
Prompt: “Who is [client name]?”
Source 1 — corrected Source 2 — owned Source 3 — monitored