The first answer people read is no longer a search result.
ChatGPT, Gemini and Copilot now summarise you in a paragraph, to customers, partners and candidates alike. We audit what they say, trace the sources behind it, and correct the record so the summary changes.
Book a consultationThree ways AI gets you wrong.
A model’s description of you is assembled from sources it trusts. Change the sources and the description changes with them.
Outdated narratives
Models lag behind reality. Long after a rebrand, a departure or a resolved matter, generated descriptions still cite the legacy version of the story.
Misinformation & hallucination
Left unchecked, an assistant will repeat stale facts or fabricate details outright — stated with the same confidence as the accurate parts.
Competitive disadvantage
Where a peer’s AI profile is accurate and current and yours is not, you lose ground in decisions that are increasingly made before anyone speaks to you.
Three pillars, in sequence.
Audit
We query the major models with the questions your audience actually asks — “What is [company]?”, “Who is [name]?” — and record what comes back.
Every outdated, missing or damaging mention is logged against the source feeding it.
Purge, prime, reinforce
Outdated content is removed, archived or de-indexed at source, so the model has nothing stale left to draw on.
In its place we deploy accurate messaging and structured data the models read cleanly.
Monitor & maintain
Regular check-ins track how each model describes you over time, across prompts and versions.
New issues are dealt with before they settle into the record.
Established practice, plus our own research.
We apply what is known to work alongside our own testing, and deliver consistently regardless of the profile in front of us.
Innovators in AIRM
We test new AI strategies continuously behind the scenes, so client work runs on what we have already proven.
Data-driven results
Our proprietary platform guides strategy and measures how generated answers shift in response to it.
White-glove service
Discreet, fast work for executives, private individuals and the firms that advise them.
Cross-channel expertise
SEO, press and content strategy run together — because that is how the models assemble their memory of you.
Countering AI misinformation for a prominent private individual.
A well-known entrepreneur and investor found that AI assistants were repeating outdated and damaging claims about his background.
Speaking invitations and partnership conversations were being lost before anyone spoke to him.
Every instance of legacy or false information across the major models was identified and traced to source.
More than 75 outdated bios and directory listings were purged or archived, with redirects and no-indexing where appropriate.
A current, accurate biography was deployed across his own site, LinkedIn and key industry profiles, supported by structured FAQ content.
Fortnightly check-ins confirmed generated answers matched the corrected narrative in over 90% of cases.
Ready to own your AI narrative?
Start with an audit of what the models currently say. You will see the exact answers, the sources behind them, and what can be changed.