About the firm

Reputation Citadel was founded to help people and organisations take control of what the internet says about them.

With over a decade of experience in SEO and online reputation management (ORM), our team builds strategies that fortify a client’s digital footprint — quietly, thoroughly, and with results that hold.

Leadership

Who you’ll be working with.

Orani Amroussi

Orani Amroussi

Founder

A journalist and film producer turned SEO practitioner, Orani understands how stories get made and where they surface, and works with individuals and businesses on what search returns about them.

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Solomon Wiesen

Solomon Wiesen

Chief strategist

An SEO leader and best-selling Amazon author of A Guide to Online Reputation Management: How to Fortify Your Online Presence, Solomon has shared his approach with a global audience of individuals and businesses navigating their digital image.

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How we work

Three things clients hold us to.

01

Professional

Results speak for themselves. We work swiftly and without fuss to reshape a digital footprint, and we tell you plainly what can and cannot be moved.

02

Expert-driven

A track record across ORM, SEO, content and marketing — from a single stubborn result to a full-scale repair programme.

03

Responsive

Search is opaque. We stay reachable, answer questions directly, and keep you current on progress without you having to ask.

Why it matters

Reputations are built over decades and rewritten in a single search.

The search landscape is unpredictable, and negative, misleading or outdated information can define an impression before a conversation ever starts. Our work is to ensure that when someone searches your name, what they find is accurate, current and fair.

Every strategy is tailored to the file at hand — from Wikipedia and knowledge panels to content, press and profile work.

We work quickly and discreetly to limit the impact of damaging content, and we build for durability rather than a short-lived improvement.

Common questions

Answers before you ask.

If your question isn’t here, a short call will usually settle it.

Book a consultation
What is online reputation management?

ORM is the practice of shaping or influencing how an organisation, individual or entity is perceived online — across search results, profiles, press, reviews and, increasingly, AI-generated answers.

How long does it take to see results?

It depends on the existing footprint and the severity of the material. Some changes show almost immediately; SEO-led work typically takes a few months, and longer again to hold steady against volatility. We prioritise long-term stability over short-term fixes, and recommend at least a year for large-scale campaigns.

Can negative content be removed entirely?

Removal from third-party sites is difficult and rarely guaranteed. Effective ORM addresses the problem by promoting accurate content, resolving the underlying issue where possible, and displacing the material so it no longer shapes the first impression.

What is the difference between ORM and SEO?

Both concern online visibility. SEO improves organic rankings for a website. ORM manages perception across the whole online spectrum — search results, profiles, social platforms, review sites and AI assistants.

How do you monitor a reputation?

We use specialist tooling to track mentions, rankings, sentiment and AI answers continuously, which allows us to respond in real time and adjust strategy as the landscape moves.

Is this a one-off project or ongoing?

Ongoing, in almost every case. New content and discussion appear daily, and positions that are won need to be held. Most clients move to a lighter maintenance engagement once the initial work is done.

How is this different from PR?

PR manages media relations and messaging. ORM deals specifically with the digital record — what ranks, what is indexed, what an AI assistant repeats — which is where most people form their first impression.

What does an engagement cost?

It varies with scope. After a consultation call we produce a written quote covering the full requirements of the project, with fixed fees rather than open-ended billing.